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Can contextual targeting substitute for third-party cookies?
Can CONTEXT substitute for third-party cookies?
The digital advertising industry has come full circle in recognizing the role of context in reaching the right audience along the consumer journey. Advertisers have always valued content adjacency to establish relevance although the hunt for scale shifted their attention to behavior targeting enabled by 3rd-party cookies. The industry appears ready to pivot back to context given the need for consumer privacy and major advancements in AI-based contextual intelligence that can deliver greater advertising effectiveness than behavior-based audience models.

Learn from the pioneers of contextual intelligence and journey automation like Ken Weiner, Chief Technology Officer of GumGum and Andrey Feldman, VP of Products at AcuityAds, in a discussion moderated by Seraj Bharwani, Chief Strategy Officer at AcuityAds.

Key questions addressed in this session:

- What is AI-Driven contextual intelligence?

- Can contextual intelligence deliver better audience precision and scale than behavior targeting?

- How will AcuityAds’ partnership with Gum Gum advance consumer privacy, brand safety, and the overall state of omnichannel, journey advertising?

Jun 16, 2021 02:30 PM in Eastern Time (US and Canada)

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